Introduction
Kickstarting inbound marketing can sometimes be a daunting task. You might want to ask: how long does it take for results to start rolling in? How costly is it in generating content, make use of social media, plus all other aspects of inbound marketing?
Every Dick and Harry may not have the budget, but if you have the time, and when you play smart and employ the best digital marketing services, starting won’t be a problem.
What you need is simple. Pick up the pen (including your computer keyboard) and start writing. Make use of the many tools, Social Media and websites available to communicate your ideas and reach out to potential influencers, prospects in your industry. Make your brand known and spread your knowledge using the best digital marketing services.
Here are 9 unique no-cost inbound marketing ideas you can use to kickstart your career.
1. Create a basic but reliable marketing plan
Drawing up a market plan is essential to any successful venture or business. A basic marketing plan will expose you to areas where you’re lacking. It will give you an idea on what to expect and how to improve on your expectations and shortcomings.
A marketing plan enables you to determine whether your content will be at the top of the funnel, and will be able to attract visitors to your site or convince a potential customer to become a real customer. Employing basic thinking and some calculation, you can ascertain your funnel and propel your energy towards the most efficient areas.
2. Give your website improved optimization for search engines to locate
If you want attraction, then you have to become attractive! Optimize key areas of your website’s copy to be search engine-friendly. Start with relevant keywords that will optimize your page. Change the appearance of your website, starting with the homepage. Optimize key areas like the title tags, body copy, headers, alt tags and Meta description. If you’re using WordPress, Yoast SEO plugin works well in this case, and is very intuitive while helping you to write effectively for SEO.
3. Write a blog article
At first, this can appear very challenging, especially formulating the topic to write about. But topics are not hard to come by, if only you know where to look. Since you understand who you are and what category of people can profit the most from it, write about that! It doesn’t matter how short or long it is.
In that case, you only need to:
- ask your customers to give you feedback on what they love about you
- write about something challenging you’ve encountered before
- talk about a challenge one customer or prospect has had
- reflects on and discuss conversations with vendors, prospects, and clients.
4. Setup a blog subscription
WordPress has lots of free plugins such as Contact Form 7, which enable you to free blog subscription. They also integrate with free email tools. A knowledgably digital marketing company in Australia will always recommend these plugins.
5. Sign up with LinkedIn
LinkedIn is one of the most popular social media platforms in the world, and virtually everyone is on it. You can join up with LinkedIn and generate more leads and close more businesses, using groups, companies and Pulse to reach more people.
6. Create and update your own value proposition
Get the best tips and examples on how to create your value proposition. Research about it and once you have done that, put it on your homepage—both on the front and centre of your site, and always remember to update it.
7. Update your online imagery
You might have a lot of stock images on your website, and if you already have; your visitors are probably seeing them and they’re damaging your reputation while taking the shine from your contents. Update your imagery by taking your own photos. But if you insist on using stock images, search around for sources that offer new, free stock photos, such as Unsplash&Stocksnap.
8. Always be in touch with your existing contacts
A bird in the hand is worth two in the bush, so it was said. If you aim to keep up the momentum, always remember to reach out to your existing clients. Try to fathom what type of challenges they are still facing? How much better can you be of help to them than you already are? Everything they will utter should be an idea for content creation, products, or service to be rendered.
9. Send emails through a free service provider
The internet is crawling with plenty of tools you can use to achieve this, especially when dealing with a small audience. Constant Contact and MailChimp are typical examples. Through the aforementioned email services, you can reach a small audience, and as you grow your subscriber’s database, then you can talk about upgrading to paid services.
Conclusion
Bear in mind that inbound marketing isn’t a sprint but a marathon process. So, don’t expect you will generate thousands of leads overnight, but with steadfast tenacity, you can always generate and increase your leads continuously. If you feel you’re stuck, get a reliable digital marketing agency and the leads will start to convert gradually.
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